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  • Writer's pictureDave

Everything will be ok in the end.

Photo by Ketut Subiyanto from Pexels

“Everything will be ok in the end. If it’s not ok then it’s not the end” — John Lennon.

The way back to life as it was in 2019 is a longer tunnel than we’d all hoped for, but there is light at the end of it. When we arrive, there will be those that emerge prepared for opportunities borne from new market needs and customer expectations. Be that person. Be that business.

There will also be those that emerge clinging to dated ideas, irrelevant business models and broadly complaining. From one of the greatest minds of our time, physicist and author Stephen Hawking said that “when you complain, nobody wants to help you”. Let this one sink in. The beauty and depth in this message is masked by its simplicity. When it’s sunken in, get to work.

Survive — be practical: Get in contact with your accountant to understand your financials and eligibility for government subsidies. If you don’t have a good accountant — get one (we’re happy to tell you who we use if you want).

Think — get real and be honest: Engage with and listen to your customers and staff. What are they saying? What are they not saying? What do they need from you? How can you help? Businesses (like us) exist to solve problems for real people. What can you actually do that will positively solve your client’s problems — even the ones they didn’t know they had?

Plan & Build — this is the light at the end of that tunnel: What can your business keep doing, and what can it change to really exist and grow to serve your target audience?

At Zii, we do love our tech, but tech is but a threshold capability and not the primary determinant of success. At Zii, we’re less about pushing products and more about ensuring that your business becomes and remains successful. In the end, your success is our success.

Our multi disciplinary team of technologists, entrepreneurs, advisors and hospitality veterans is what differentiates us in a sea of single point solution providers.

Case in point: just last week while we were doing an installation for a new client, we were uploading the menu and noticed something that seemed innocuous, but to us, it flagged a potential pricing issue that actually translated to serious undercharging by the owner. More on that next week — but the point is that technology isn’t always the answer.

Let us get to know your business.

Join us at Zii to be a part of the future:



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